SEO/SEM

● 86% of the localized campaigns outperformed the English campaigns in both click throughs and conversions (Appia, 2016).
● 56.2% of global consumers find the ability to learn about a product in their own language more important than the price of the product (Common Sense Advisory, 2016).
● Leads generated through outbound tactics like cold-calling have been shown to cost 61% more than leads generated through SEO (Hubspot, 2012).
● The top three positions on a search engine results page receive more than 60% of the page’s click-throughs (Chitika, 2013).
● Geo-targeted social posts were six times more successful than posts shared globally (Mindjumpers, 2015).

What is SEO/SEM?

Search engine optimization (SEO) is the process used to increase the visibility of a website or web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.

Search engine marketing (SEM) is a form of Internet marketing that is used to increase the visibility of a website or web page in search engine results pages (SERPs) primarily through paid advertising.

Why is Multilingual SEO/SEM Essential?

It is important to understand that:

(1) Not all countries use the same search engines.
     While Google holds nearly 68% market share in the US, Yahoo! is the dominant player in Japan with 31% market share.
     Russia’s Yandex and China’s Baidu hold nearly 60% market share in their respective markets.

(2) Each search engine uses different algorithms to generate results.

(3) Search habits differ across cultures and languages.

It is therefore essential to optimize your search strategy for each market and language you target.

What Are The Benefits of SEO/SEM?

Increased Traffic:
The top three positions on a search engine results page receive more than 60% of the page’s click-throughs (Chitika, 2013). Ranking in these top-tier positions can significantly increase traffic to your website.

Quantifiable ROI:
SEO results, including improved rankings, traffic, and conversions, are easy to track and quantify. SEO analytics can also provide granular demographic information and individualized engagement metrics.

Cost effectiveness:
Because SEO/SEM target users who are actively searching for your product or service, the leads generated as a result are more qualified. Additionally, leads generated through outbound tactics like cold-calling have been shown to cost 61% more than leads generated through SEO (Hubspot, 2012).

Optimized User Experience:
Effective SEO requires rearranging a website's architecture to make it easier for search engines to crawl. This also makes it easier for users to find information on the website.

Brand Awareness:
Top search engine results page (SERP) rankings result in significantly more impressions, which means more exposure for your website and better recognition for your brand.

To find out how SEO/SEM can help you reach your specific goals, click here!