Testing

● 55% of global consumers said they only buy products from websites that provide them with information in their own language. (Common Sense Advisory, 2015)
● 50% of the countries within the Top 10 for downloads and revenue in iOS App Store are non-English speaking countries (App Annie, 2015).
● 92% of the Top 25 Grossing iPhone apps in China use Chinese names (App Annie, 2014).
● 80% of the Top 25 Grossing Android apps in Japan use Japanese names (App Annie, 2014).
● Among the Top 10 Global Websites, 86% of their users were outside America (KPCB, 2014).

What is Testing?

Testing is the process of ensuring your product meets the quality and functionality requirements of your global customers. Whether you are releasing an app, a website, software, elearning courseware, or a physical product, there are three types of testing required for successful international releases.

Localization testing addresses cosmetic issues. It includes:
● Checking that all text is translated
● Checking that pop-ups, dialog boxes, status bars, menus, etc., are properly localized
● Ensuring text is consistent: menu item matches menu title bar (if English does); abbreviations; software references, etc.
● Correcting truncations, display issues, and incorrect formatting (such as a footer no longer fitting in the space provided)

Linguistic testing addresses contextual issues post-build. It checks for:
● Translation accuracy;
● Terminology usage;
● Typographical and grammatical errors;
● Display (truncations) and corruption issues;
● Consistency between printed documentation, online help, error messages, interface resources, and command-key sequences.

Functionality testing addresses behavioral issues by verifying the functionalities of localized software, GUI, websites, etc. It ensures that:
● No defects have been introduced into the localized product;
● The localized product works exactly the way the base product does.
It also includes compatibility testing (i.e., running the localized product on various operating systems with multiple browser/display setting configurations).

What Are The Benefits of Testing?

● Increased Traffic
   The top three positions on a search engine results page receive more than 60% of the page’s click-throughs (Chitika, 2013). Ranking in these top-tier

● Optimized Experience for the Local User
   Engaging language-aware or native-language engineers to test a product's user interface in real-time on locale-specific browsers or operating systems helps ensure market relevance.

● Eliminates Costly Rework
   Finding out post-release that your product has shortfalls can negatively impact both brand and product perception. Shortfalls can also be costly to fix.

What Types of Products Require Testing?

● Mobile app
● Website
● Elearning courseware
● Software UI
● Physical products

To find out how testing solutions can help you reach your specific goals, click here!