Elearning

● 90% of users report that seeing a video about a product is helpful in their decision-making process (Invisia, 2016).
● 56% of global consumers find the ability to learn about a product in their own language more important than the price of the product (Common Sense Advisory, 2016).
● Providing continual reinforced learning beyond the first year of employment can increase new hire retention by 25% (Chronus, 2015).
● $11 billion USD is lost annually due to employee turnover (Bloomberg BNA)
● 49% of HR leaders named retention and leadership development programs as the top priority among talent management goals (Saba Software, 2016)
● 46% of HR pros say retention is their greatest concern, followed by employee engagement at 36% (SHRM, 2016).

What is eLearning Localization?

ELearning localization involves the localization of learning and other training material that is conducted via electronic media, typically on the internet.

What Are Its Benefits?

● Increased Sales
   56% of global consumers report that the ability to learn about a product in their own language is more important than the price of the product (Common Sense Advisory, 2016).

● Increased Productivity
   Companies that train employees in their native language report increased productivity levels (efront Learning, 2016). Simply put, workers who feel confident about their skills and job knowledge perform better.

● Increased Employee Retention
   Hiring and training new personnel is expensive. Training your international workforce in their native language(s) helps ensure your employees feel valued and appreciated. It has also been shown to increase employee satisfaction and retention.

● Increased Customer Satisfaction and Brand Loyalty
   Product training and brand familiarization is a powerful way to improve your brand’s perception. It also improves customer engagement and loyalty. While English may be the world’s lingua franca, 82.5% of global consumers still prefer to have product information in their native tongue (Common Sense Advisory, 2014).

What Types of eLearning Content Is Suited to Localization?

Any type of training content can be localized. The most common types include:

● Web-based & other computer-based training
● SCORM (Shareable Content Object Reference Model) compliant training courses
● Self-paced assessment and certification programs
● Multimedia development applications
● Learning management systems
● Product information videos

To learn how eLearning localization can help you reach your specific goals, click here!